I picked this up from Michael Bane on Failbook. It's worth reading about, oh, 25 times.
You’re Too Stupid For This Conversation You Insist On Having
You can read this in 5 or 6 minutes. Do yourself a favor and read it again, slowly. Click on the links and read those slowly. There is a lot of good stuff in here. There's good stuff about training, and how you become competent and the levels of competency. I had never ran across that, so I have new things to learn now. There's also good stuff not only on the stupidity of the media, but when you consider it, how we as gun owners can react to their stories, either by the old-fashioned "letters to the editor" or that there new-fangled comment gadget thingy on them there Interwebz pages.